Public transport in most Indian cities are being revamped to meet the commuting needs of the ever-growing middle classes in the cities and towns. Wherever, public […]
According to the World Advertising Research Center (WARC) the government commits as much as one-fourth of its advertising budget to out of home (OOH) advertising. Usually, […]
Indian Railways transports around 25 million passengers every day, which means much more people frequent the railway stations across the country. This is a marketer’s favourite […]