Digital Signage Application (Ösel Player)
Ösel Player is a digital signage application for effective content management. It offers a way to monitor and manage dynamic and static content which can be scheduled for viewers across displays for multiple locations.
This digital signage software helps to display dynamic advertisement or content in an effective manner. The system helps you in managing dynamic content across various screens. You can design content and layout, upload data into the library and schedule what content will be displayed where and for how long.
Ösel Player Features
Ösel Player is designed to allow an authorized user perform some key functions in the applications:
- Android-based Content Player
- Infographic Advertisement
- Video & Audio Advertisement
- News Listing with the Help of RSS Feed
- Ticker Display
- Demographics-based Advertisements
- Gender-based Advertisement
- Camera Analytics
- Analytics Dashboard
- Power Point Presentation and PDF Display
- Digital Menu Board for Various Industries
- Current Weather and Pollution Updates with Radius Targeting
Advantages
The advantages offered by Ösel Player are exceptional in terms of maximizing the potential of LED digital signage displays.
- Incomparable advantage
A digital signage application like Ösel Player enables the most efficient use of digital LED signage displays. When it comes to attracting attention, digital signage displays get 400% more views than static print signage displays. In addition to that, digital signage displays enjoy 83% more recall value than mainstream media advertising. - Ease of use
Using Ösel Player you can use digital LED signage for multiple messaging options on a single display unit along with frequency-setting options for specific messages. Static print signage simply can’t match this kind of dynamism offered by digital signage software. - Low cost of operation
The operational cost of digital LED signage is just a fraction of what it is for static print signage, which involves substantial costs in printing, transportation, mounting of flex canvas and dismounting. All such costs are eliminated when you use digital LED signage as the content is easily managed by digital signage application. - Widespread digital connectivity
Ösel Player runs on Cloud tech and has been designed to aggregate several other online media content such as weather and pollution updates as well as RSS feed. You can customize the display all such information on your digital LED signage with just a few taps on your smartphone.
Demography Based Ad Display
The purpose of On-Board Camera Analytics is to display the dynamic content based on gender and age group. If the system has this function enabled, it will switch ads based on the images it captures in camera.
Hence, the digital signage software will recognize the person’s gender and age and based on this data the advertisement or dynamic content will be displayed on the screen. A user can add the tags by providing the name and selecting the category based on age and gender.
This module contains all the analytics report used in camera analytics. The analytics report can easily be exported with the help of ‘export’ option.