The end-of-the-year holiday season is one of the most celebrated times of the year across the globe. For retailers, it is also one of the most hectic times of the year, especially when it comes to competing for the attention of low-on-patience holiday shoppers.
According to the 2018 Deloitte holiday retail survey, shoppers plan to purchase an average of 16 gifts this year, spending up to $525 on them – which is an increase of 20% from the last year’s spending figure of $430. For a majority of shoppers, the starting point of the buying journey begins with the Web. They familiarize themselves with product choices, features, and prices. Which means, when they walk into a mall or a physical store, they are no longer seeking the lowest price, but an engaging customer experience that makes them feel empowered.
Retailers can provide just that with the help of cutting-edge digital signage solutions. As compared to static posters, LED displays screen provide retailers with a lot of flexibility and convenience for advertising and branding opportunities. Brands can quickly change and update creative and informative visuals and run time-sensitive ‘limited edition’ offers with more effectiveness.
According to Edison Research, “When respondents were asked about place-based ads, approximately 9 out of 10 people said that they notice the illuminated and digital signage throughout the mall during the holiday season. These consumers are 40% more likely than the average holiday shopper to be influenced by the ads they see.”
CarryÖ portable LED poster s a ready-to-use, fashionable digital signage product by Ösel, requiring no installation, no training, and no parameter setting. Its ease of use makes it the ideal digital signage solution for retailers. Simply place it in a high-traffic location, such as your store entrance or the end-caps of aisles, and see how fast walk-ins get converted into sales!
But, sometimes, one screen alone is not enough to catch the attention of a picky consumer. In these cases, CarryÖ offers a Mirroring Mode, in which you can show the contents of one LED display poster on the screen of another, simultaneously, as well as an Extended Mode, wherein, you can split and show the same video content on two or more digital posters at the same time. This lightweight and cost-effective solution is just what a retailer needs to increase impulse purchases and average spending, as well as improve the brand recall value.
As the holiday season approaches, retailers must realize how LED display posters can boost the overall customer experience exponentially and contribute to their bottom-line in a big way. Implemented effectively, Ösel CarryÖ portable LED posters can provide a stunning digital makeover to a traditional brick-and-mortar store in a matter of minutes.
Are you ready to make the most of the holiday season with the best LED screen supplier in India? Get started here.