Face Detection in Digital Signage: The Future of Digital Signage

Personalization is the key to winning your prospective customer’s heart in the contemporary world. The traditional brick and mortar stores are leveraging digital aesthetics along with personalization to maintain a loyal audience base. Retailers are heavily relying on the use of smart facial detection software along with cutting-edge analytic solutions to deliver a quality customer experience. The goal is to obtain digital signs from cameras, sensors and other analytic software that will help to recognize behavioural details about the shopper. This personal information is then used to create custom content and target the buyers using the same.

A better way to gather insights

The facial recognition system provides a better way to gather important insights about a person which in turn helps to create compelling personalized advertisements. This tool can help to tell important information about an individual including their age, gender, preferences, etc. These anonymous data coupled with the retailer’s main database can offer a holistic insight related to the customer database. This can be used to streamline and fine-tune shelf displays, inventory, floor layouts and other processes.

Facial recognition technology along with advanced analytics can be a data gold mine for businesses. It can help to find out who the target shoppers are, what kind of products they are interested in, what time of the day they visit the store, buying habits, etc. This can help to drastically improve the layout of a store, suggest effective changes in content being displayed, drive the inventory-related decision, etc.

How does it help?

Suppose that you already know about the age and buying habits of a random visitor in your store. You will be in a better position to understand what they are more likely to buy. This can help you save a lot of time and money on acquiring new customers. Let’s delve deeper to understand the importance of using facial recognition for brick-and-mortar stores contextually.

1. Audience measurement

Audience measurement is among the key benefits offered by using facial recognition technology with digital signage inside your stores. It helps to assess and collect relevant measurement data on how visitors interact with digital signage tools. It can help you find key information such as the number of viewers, number of passersby, time spent by the audience in viewing the content on display, etc. This data can be grouped based on age and gender to provide a better understanding of specific segments.

2. Content optimization

How helpful it will be to know what your audience will like and offer the same thing to your potential customers? Well, face detection powered with digital signage offers exactly that. Suppose that you are the owner of a fast-food chain that offers a wide range of fast foods in a different section. Knowing that a random individual who entered your store likes spicy food will help you display the same on your digital signage boards where that individual is looking at.

Osel is among the industry leaders in the Indian digital signage space offering a diverse range of digital signage related solutions.