How to Design the Perfect Digital Signage Layout?

Starting from scratch is always a challenge, especially when there are multiple facets in play. Digital signage solutions are an amalgamation of aesthetic display hardware and cutting-edge software technologies. This amazing combination is fuelled by dynamic content pieces that are created to bring out a compelling audience reaction.

You can’t afford to go wrong with your layout if you want to attain successful results using revolutionary digital signage solutions. Let’s peep into the perfect digital signage layout checklist that’ll ensure the best results for your venture.

The Plan

Before you start any of it you need to have a plan in place that’ll ensure a clear path to desired outcomes. You need to establish three things here; the first is your objective, how you are going to implement the design and the last one is what kind of reaction you are expecting from the audience. For example, your objective could be to deliver important updates in the workstation, to advertise your business to a mass audience, etc. this will further guide the other two aspects.

The Technical Aspect

There are various technical requirements that you need to address while designing the perfect digital signage layout. The two main technical considerations that you need to think over include the aspect ratio and the display resolution. Most of the mainstream TV screens and other interactive displays have an aspect ratio of 16:9; this comes under the landscape orientation. The common aspect ratio for portrait orientation stands at 9:16. The resolution aspect can vary as per the aspect ratio, the mainstream ones are 1920*1080 (Full HD, 1080p), 1280*720 (HD, 720p).

The Design Language

Before you start with designing the signage layout it is paramount to have a well-defined design language that defines the elements involved. Configuring this in your design process at the beginning helps to maintain a steady flow. Some of the most significant elements include the colour scheme, font formatting, animations. Appropriate use of these elements can aid your brand recall process and boost awareness among the targeted audience.

The Content Hierarchy

Once you have planned the various content pieces that’ll be presented to the final audience you will have to create a content hierarchy depending on your layout. This process includes deciding where the content will be displayed and what should be prioritised in the flow of content. Your final objectives can guide you on the content hierarchy that’ll give the best results.

Osel Technology is a leading digital signage solution provider that delivers holistic digital signage solutions for all your needs.