How Did The Single-use Plastic Ban Hamper The Flex Industry?

Making it sustainable

We are living in an era where technological advancements have been on an unprecedented scale. This has led to exponential growth in almost every industry that leverages cutting edge technology to function. Today, growth metrics take environmental sustainability into account. The concept of sustainable growth has been doing rounds given degrading environmental health. Minimizing the carbon footprint has been the priority for every sector and curbing the use of plastics is seen as the most rudimentary step to achieve this goal.

Government in Action

Realising the impact on single-use plastics on the environment, various state governments in India have banned a majority of products that use single-use plastics to manufacture. The most prominent ban was on the use of Polyvinyl Chloride (PVC) flex which is required on a large scale for displaying advertisements.

In states like Karnataka, the High Court ordered to remove almost 40,000 flexes and illegal hoardings. The Kerala High Court recently imposed a fine of Rs. 10,000 on unauthorized or illegal installations of Polyvinyl Chloride (PVC) flex boards and banners in public areas. The government of Bihar has restricted the use of PVC flex boards for any advertising activity on behalf of the government.

The ban on PVC flex was imposed on the grounds of reducing plastic pollution and environmental sustainability. The flex boards used in advertisement are examples of single-use plastic products that take hundreds of years to decompose and are only used once. The trade-off is unfair by all means and hence it was crucial to impose the restriction.

The way forward

The question that naturally occurs in our mind is what’s the alternative or what is the future of PVC flex? Technology again is our savior, the LED digital signage display boards are the future of flex. It’s not merely an alternative but it’s more like the norm in today’s digital world given value it adds and the convenience it brings.

From displaying real-time updates to customizing the content as per the audience it has a whole lot to offer. You can even install transparent LED displays in your store’s windows to inform the buyers who are eying on the products. Osel is one of the industry leaders when it comes to providing LED digital signage solutions for all your needs; choose from multiple product offerings as per your requirement and all within your budget.