4 Lethal Digital Signage Mistakes to Avoid in the Contemporary

Digital signage tools and applications have been a game-changer for many businesses. In the modern digital era, digital signage technology is ubiquitous when it comes to marketing and offering to the targeted users. Retail stores are heavily relying on digital signage to improve their customer experiences and boost their revenue figures. However, most businesses are not able to leverage the most out of this remarkable technology. Some of the mainstream digital signage-related mistakes to avoid are mentioned below.

1. Not using the right screen brightness

Something as little as changing your screen’s brightness can have a large impact on your digital signage campaigns. A low brightness of your screens can act as a deterrent for your customers and they might not be able to read the text or view your elements on your screen properly. This reduces the potential reach and effectiveness of your campaigns. This usually happens with digital window displays that face direct sunlight. Having a high-brightness digital display can easily help to overcome this challenge. It helps to ensure that your screen is properly visible at any time of the day.

2. Displaying unbranded content

This is one of the most common mistakes that businesses make when it comes to communicating through digital displays. Adding brand-specific elements to your content is crucial when it comes to creating a strong brand recall. It also helps to make the content more relevant for the users. Business should always customize their content in such a way that people find it more relevant and engaging. It should factor in all the subjective elements.

3. Not aiding in the customer’s journey

Digital signage can be highly influential when used in the right manner. There is no doubt that it is eye-catchy and appealing. When used in the right context, it can help to improve the customer’s understanding of your brand, product offerings and vision. Not aiding the customer in their purchase journey will not help you achieve the desired outcomes. You must always use your digital signage tools to communicate the next step in the process. This helps to keep the customers from wondering what they have to do next. Placing an effective Call to Action (CTA) is a must. A CTA is a phrase that helps to communicate what the customer should do next.

4. Not monitoring performance

Monitoring performance is very important if you want to learn from your campaign’s failure or success. It helps to provide important insights about what your audience wants, what you can do better, and how successful your campaign is. Every digital signage campaign has different goals not monitoring the success will impact the performance of your campaigns in the long run. A trackable KPI is important to achieve effective monitoring.

Osel is among the industry leaders in the digital signage space that aims to provide holistic digital signage solutions to a wide range of businesses.